Starter Brand Kit
Looking to launch with a brand that's ready for the real world?
Our Starter Brand Kit gives you the essentials to hit the ground running. Perfect for early-stage startups, solo founders, and side projects that don’t have time for fluff. Just the good stuff, wrapped up and delivered in two weeks.
*No package is set in stone! We meet you where you are at to ensure you get what you need.
Package Deliverables
1x brand moodboard
Primary logo design
Colour palette
Typography guide
2x logo variations
£3,000*
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Lite Branding process?
We believe any project we do is a collaborative effort between all party’s involved. We bring the expertise and creative firepower, you bring the vision.
Together we can guarantee a result that’ll blow your socks off!
Discovery & Moodboarding
Visual Identity Design
Week 1 - Discovery & Moodboarding
What we're doing
Running a discovery call to understand your vision, audience and goals
Defining who your brand needs to speak to and how it should be positioned
Identifying what makes your brand different from competitors
Reviewing relevant competitor and industry references
Creating a moodboard that establishes the overall visual direction
What you do
Join the discovery call and talk us through your business and goals
Share any existing brand materials, references or inspiration
Tell us what you like, dislike and want your brand to communicate
Review and approve the proposed moodboard direction
Milestone
Your brand strategy and visual direction are aligned, giving us a clear foundation for the identity design.
Week 2 - Visual Identity Design
What we're doing
Designing your primary logo and two supporting logo variations
Developing a cohesive colour palette for the brand
Selecting typography that supports the personality and positioning
Bringing the logo, colour and type together into one consistent visual identity
Preparing the final identity so it can be used across different brand applications
What you do
Review the proposed visual identity
Provide consolidated feedback on the logo and supporting system
Confirm the final direction before we prepare the files for handover
Milestone
Your visual identity is complete, cohesive and ready to start using across your brand.
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Frequently Asked Questions
How is this different from hiring a freelancer or using a logo generator?
Freelancers can be hit-and-miss, and logo generators churn out templates anyone can copy. With us, you get a partner who understands startups, digs into your vision, and creates something custom that scales with your business. It’s built on strategy, not just aesthetics.
Can I expand on the Starter Brand Kit later?
Absolutely. Many founders start here, then grow into a full brand system, website, or ongoing retainer with us. Our Starter Brand Kit is your launchpad, not the finish line. As your company builds, we can keep building with you.
What if I don’t like the first direction?
That’s why we start with strategy and moodboarding. You’ll see the direction early, so by the time we design the logo and variations, it already feels like “you.” Plus, we include two smooth rounds of revisions to fine-tune things.
Do I own the rights to the logo and brand assets?
Yes, 100%. You’ll fully own your logo and brand assets once the project is complete and paid for. We may showcase parts of the work in our portfolio (even early explorations) unless we’ve signed an NDA beforehand. If confidentiality is required, we’ll stick to the agreed terms, no questions asked.
What do I need to prepare before starting?
Bring what you’ve got! It can be a rough idea, market notes, or even a Pinterest board full of inspiration that resonates with you. We also encourage sharing any competitor research or inspiration you’ve collected. Don’t stress if it’s not polished because that’s what we’re here for.
By Our Clients' Success!
