Full Brand Identity
Our Full Brand Identity is built for startups preparing to launch, scale-ups raising their next round and consumer brands ready to stand out. With voice and tone, brand guidelines, and social templates, you’ll have a complete identity designed for growth and scale.
*No package is set in stone! We meet you where you are at to ensure you get what you need.
Package Deliverables
1x brand moodboard
Logo design
Colour palette
Typography guide
2x logo variations
Voice & Tone guide
Brand usage documentation
4–6 social media templates
£5,000*
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Full Branding process?
We believe any project we do is a collaborative effort between all party’s involved. We bring the expertise and creative firepower, you bring the vision.
Together we’ll shape a brand system that is ready to grow with you.
Discovery & Moodboarding
Logo & Brand Sheet
Brand Identity Guidelines
Brand Toolkit Delivery
Week 1 - Discovery & Moodboarding
What we're doing
Running a discovery session to understand your vision, audience and goals
Refining your value proposition and overall brand positioning
Reviewing your competitors and identifying opportunities to stand apart
Defining the strategic direction your brand needs to follow
Creating a moodboard that captures the right aesthetic and visual territory
What you do
Join the discovery call and talk us through your business and ambitions
Share any existing brand materials, references and inspiration
Help us understand your audience, competitors and key differentiators
Review and approve the proposed moodboard direction
Milestone
Your brand strategy and visual direction are aligned, giving us a clear foundation for the identity.
Week 2 - Logo & Brand Sheet
What we're doing
Exploring logo concepts based on the approved strategy and moodboard
Sketching, testing and refining the strongest directions
Developing the final logo and supporting variations
Building an initial colour and typography direction
Creating a brand sheet with mockups to show how the identity works in the real world
What you do
Review the proposed logo concepts and brand direction
Provide consolidated feedback on the strongest option
Confirm the final logo and visual direction before we develop the wider system
Milestone
Your core visual identity is approved, including the logo, colour direction and typography foundation.
Week 3 - Brand Identity Guidelines
What we're doing
Developing a complete visual system around the approved identity
Defining logo usage, colour and typography guidelines
Establishing clear dos and don’ts to keep the brand consistent
Creating supporting elements such as illustrations, patterns or iconography where needed
Defining your brand voice and tone so the messaging feels as consistent as the visuals
What you do
Review the full identity system and guidelines
Provide feedback on the supporting visual and verbal elements
Confirm the final brand system before we prepare your rollout assets
Milestone
Your complete brand system is defined, documented and ready to be applied consistently across every touchpoint.
Week 4 - Brand Toolkit Delivery
What we're doing
Creating practical assets that make your new identity easy to roll out
Designing 4–6 custom social media templates around your key content pillars
Preparing templates in Photoshop or Canva for ongoing use
Making sure each template follows the new brand system consistently
Packaging your final identity assets and toolkit for handover
What you do
Review the final templates and rollout assets
Confirm that the toolkit covers the content you need most often
Complete the final sign-off and receive your finished brand files
Milestone
Your brand is ready to launch, with a complete identity system and practical templates you can start using immediately.
Frequently Asked Questions
What are brand guidelines and why do I need them?
Brand guidelines set your standard and become the shared language that reinforces your brand’s core purpose. They outline how your logo, colours, typography, and voice should be used. Consistency builds trust, and trust builds connection. Guidelines turn your identity into a professional system customers can rely on.
What kind of social media templates can I get?
We base your templates on your goals. Whether you’re building a community, showcasing a product, or just testing the waters, we’ll design 4–6 templates that give you a strong starting point to hit the market with a bang!
What if I don’t like the first direction?
That’s why we start with strategy and moodboarding. You’ll see the direction early, so by the time we design the logo and variations, it already feels like “you.” Plus, we include two smooth rounds of revisions to fine-tune things.
Do I own the rights to the logo and brand assets?
Yes, 100%. You’ll fully own your logo and brand assets once the project is complete and paid for. We may showcase parts of the work in our portfolio (even early explorations) unless we’ve signed an NDA beforehand. If confidentiality is required, we’ll stick to the agreed terms, no questions asked.
What do I need to prepare before starting?
Bring what you’ve got! It can be a rough idea, market notes, or even a Pinterest board full of inspiration that resonates with you. We also encourage sharing any competitor research or inspiration you’ve collected. Don’t stress if it’s not polished because that’s what we’re here for.
By Our Clients' Success!
